If you’re a business owner and you’re looking for a way to grow your online presence, it may be worth it to consider content generation providers like Rex Originals. Businesses can benefit from tapping into the influencer market and having influencers create content for their business. There are different kinds of content that influencers can provide and it really depends on what you’re looking to gain in the end. If you do plan to use this as a form of marketing I highly suggest to give it time to generate any type of lead. Don’t expect to see a change overnight. Things can take a while before they actually take off.
When planning to work with influencers it’s important to know what you want to gain from the collaboration. Whether you’re looking to build a relationship or if you’re just looking for a one-time partnership to help spread the word about your business. Here’s a look at some of the ways you can work with influencers to promote your business.
Sponsored Posts
You can work with a blogger to create sponsored posts for your company. You can decide whether it would be featured on your company blog or on their personal blog. Big brands are getting behind the idea of hiring bloggers for all kinds of sponsored post content. Whether they are writing about travel, health, money, or create recipes. Once you start the conversation about sponsored posts, make sure to keep an open line of communication between you and the blogger/influencer. Clear guidelines that are agreeable to both parties is the best way to start the process.
Regardless of the topic, you can find someone who may cover the topic on their blog, whether your business is about nylon plastic or luxury travel bags, there is a niche for just about anything.
Social Media Shares
Another way you can work with influencers is through social media. Popular Instagrammers are bringing in the big bucks for one post on their profile from different businesses. Find someone in your niche that’s creating high-quality content in their niche and contact them about a possible partnership. Even if you’re just looking to get more eyes on your own content partnering with someone else can help make you stand out even more. Even if it’s just to share sales or upcoming news about your business, there are lots of ways social media influencers can help spread the word about your business.
While the end result wasn’t ideal, the social media market for Fyre Fest is a perfect example of how getting the right people promoting your business can help it become more attractive.
Video Content
It seems like video content is king right now with stars on several social media platforms racking up big bucks with video content. Partnering with influencers to create a video for your business may be a great way to get eyes on your business and what you have to offer. Whether it’s to create recipes, party scapes, unboxing videos, tutorials and so much more.
One of the great things about video content it offers consumer almost instant gratification. You and see things right there and get a better sense of what you’re looking for. It’s one of the reasons why unboxing videos are so popular. Real Estate agents have also started to tap into this for showcasing their listings. Imagine shopping for a home from http://www.ssbhg.ca/mississauga/port-credit/ and being able to see a video walkthrough before even scheduling a tour.
Regardless of how you choose to collaborate with influencers and bloggers, starting to research the process can be very beneficial for your business.
