Juicy Juice Insight Survey Into Parent’s Buying Habits
As a mother of four I have brought my fair share of juice over the years. When choosing for my kids there are a few things I always make sure their juice has. I want something that is as natural as possible and with no added sugar. Apple Juice is usually our first choice and for school Juicy Juice individual juice boxes are the perfect addition to lunch boxes. I even love their mini juice boxes for our toddler because it’s the right portion size for him. Recently Juicy Juice did an insight survey into parent’s buying habits. Here’s the results of the survey.
The study found that nearly one-third of moms who don’t purchase 100 percent juice for their children cite additives as the primary reason, while in fact 100 percent juice products contain no added sugars, other sweeteners, colors or preservatives. Despite widespread reports in recent years of concerns about sugar content in juice, the Juicy Juice survey found today’s parents making 100 percent juice a big part of their kids’ healthy beverage repertoires. Among related findings:
- Milk (purchased regularly by 94% of moms), 100% juice (82%) and bottled water (72%) rank 1-3 in household beverage purchases.
- 87% of kids drink 100% juice, almost on par with those who drink milk (90%).
- 73% of kids drink the same amount or more juice than their parents did when they were kids, likely due to a proliferation in varieties, blends and convenient packaging options for busy, on-the-go families.
- Over 60% of parents rightfully do not believe that juice and juice drinks are one and the same. Juice drinks do not contain only 100% fruit juice and often include added sugar, high-fructose corn syrup, artificial dyes and other additives.
Toward helping parents make better informed juice purchasing choices, Juicy Juice recently updated its website to highlight nutritional content, educating parents what to look for when reading any juice label and to help cut through the clutter. Juicy Juice is available in 12 fruity flavors including Apple Raspberry, Kiwi Strawberry, Mango and Fruit Punch.
