Invino Introduces InClub – The Personalized Wine Club
invino, the flagship property of Good Company Wines and the original private sale site for wine, announces the launch of inclub, a state-of-the-art wine club that tailors shipments to individual palates. This service is consistent with the founders’ pioneering platform of highly curated wine discovery, along with access to the best values online. “This is the first and only 100% customized club that has a Palate Guarantee™. It’s the wine club for the modern enthusiast: personalized and effortless.” stated CEO Tony Westfall.
inclub offers members the ability to choose the amount, frequency, and quality of the wines they receive, and adjust those preferences whenever they wish. Members may opt to focus on collectors’ wines, everyday Californians, bold reds, or artisan wines—and can further customize beyond those categories. The Palate Guarantee™ helps ensure members will like the wines they receive. “If one month you want special-occasion Napa Cabs and the next month you want everyday sparkling selections, you only need to take a few seconds to modify your selection, and our algorithm will do the rest,” says Westfall. He also stated that their satisfaction guarantee encourages adventure, making it possible to discover wine without the risk.
Invino and Inclub have partnered with hundreds of labels around the world, from under-the-radar producers to well-known brands. Wines are sourced by a panel of experts, and offered to members at preferred pricing.