One of the keys to having a successful business is being able to market your business to others. Whether you’re using word of mouth or planning to pay for promotions of your business. There are lots of different ways you can market your business so it continues to grow and reach larger markets over time. One of the first things you can do for your business is to set up an online presence. Whether it’s a blog, website, or social media pages. it’s important in 2019 to have some sort of online presence. Most people these days head to Google or other internet search sites for assistance in their search.
Find Your Target Market
It’s important to find your target market when you’re looking to promote any business. For example, a company like Xpress Grass, who sells cannabis products direct to consumer at lower prices, they should focus their marketing efforts on states that have already passed legalization bills. They can focus on businesses that already exist or find people looking to get started. When creating ads online, it helps to use the specific target options to make sure you are reaching your core base of potential customers.
Properly analyze who you perceive as your target customer, think about their spending habits, how much you anticipate them spending, how to keep them as repeat customers, and create a marketing plan that will help you find, attain, and maintain those customers for years to come. With a good plan in place, you’re ready to start marketing your business.
Choose the Right Medium
Like I mentioned before there are several different ways you can tackle marketing for your company. Whether you’re choosing more traditional methods or using more modern options, choose what works best for your potential client base. For example, younger consumers are spending lots of time on social media. Platforms like Instagram, Tik Tok, Facebook, Twitter, and even Snapchat, is where the younger generations are spending more of their time. Some are even walking away from Facebook and Twitter. Bottom line they are all about instant gratification and being quick and to the point.
Older consumers are more about traditional mediums like print, radio, and maybe television. The generations in between are in both spaces for different things, but online marketing may work great for consumers between 28 – 60 age range. It’s a large range but it’s vital once you know your market, to know how to market and promote your goods and services to them. Ignite Digital has several marketing options for anyone needing assistance with online marketing, specifically Search Engine Optimization.
Don’t Be Afraid to Try On Your Own
If you’re just starting out and you don’t have money to pay for marketing, don’t be afraid to try on your own. Start by securing all the social media pages for your business, even if you don’t plan to use them, still get them so no one else can use them in the future. Use free resources to create ads for your products or services. Start collecting emails and send out a weekly, monthly, or quarterly newsletter, letting customers know of what’s new and happening in the business.
Search the internet for different things that are working for other solo business owners, click here to read one blogger’s story of how she started on marketing her blog. You’ll be surprised it’s not as hard as you think to get started.